PulsePoint Fitness Website

This gym website was created as part of a self-initiated design project to showcase brand storytelling, UX strategy, and UI layout for a fitness-based business. The aim was to build a clean, welcoming digital experience that would appeal to modern gym-goers and wellness seekers alike.

Year
2025

Client
PulsePoint Fitness

The entire site was wireframed and designed in Figma, allowing for flexible layout experimentation, component reuse, and prototyping. The design focused on clarity, usability, and energy — using bold typography, vibrant visuals, and consistent CTAs to keep users engaged and moving through the site naturally.

PulsePoint targets a wide-ranging audience: from total beginners looking for a supportive fitness community, to experienced gym-goers wanting structure and variety. I designed with accessibility in mind, balancing clear navigation, inclusive imagery, and friendly copy to welcome users of all levels, ages, and backgrounds.